sub|lan|guage

sub|lan|guage «suhb LANG gwihj», noun.

a secondary or minor language differing from a standard language; the special language or speech of a group or class of people within a culture: »

Jargon, the sublanguage peculiar to any trade, contributes to euphemism when its terms seep into general use. The stock market, for example, rarely “falls” in the words of Wall Street analysts. Instead it is discovered to be “easing” or found to have made a “technical correction” or “adjustment” (Time).